More than 120 Chilean and Latin American brands break into the US, Canadian and Mexican markets through cross-border e-commerce

2024 was a milestone year for digital commerce in Latin America, with more than 120 brands from Chile and the wider region entering and establishing themselves in key markets such as the United States, Canada and Mexico, thanks to the strategic support of platforms like LAP Global. This progress has not only diversified these companies' revenue streams but also strengthened their international presence and recognition.

The rise of cross-border e-commerce

Cross-border e-commerce has become a strategic opportunity for companies looking to expand globally. According to Statista, this market reached an estimated value of USD 1.976 trillion in 2024, accounting for 31.2% of online sales worldwide, with projected growth of 19% for 2025.

More and more Chilean and Latin American companies see cross-border e-commerce as a unique opportunity to enter new markets, diversify their revenue and position high-quality products. It has become a model that not only opens doors but also boosts brand recognition on a global stage.

The path to international marketplaces

Getting onto marketplaces such as Amazon, eBay, Walmart and Mercado Libre can be a technical and operational challenge. The process starts with evaluating the products and identifying their potential in the target markets. That's why it's essential to understand each country's regulations, certifications and quality standards, and to adapt products in terms of pricing, packaging and labeling, among other details.

At LAP Global, we simplify this process through our platform, which lets companies manage products, inventory and orders from a single interface. We also have strategic partnerships with fulfillment centers such as Fulfillment by Amazon (FBA) and logistics companies such as Melonn, FedEx and DHL, optimizing the supply chain for efficient shipping.

The importance of marketing and promotion

Once on the marketplaces, promotion is key to standing out in competitive markets. At LAP Global, we use artificial intelligence to create and optimize marketing campaigns within these platforms, constantly monitoring performance metrics to adjust strategies as needed.

That's because achieving visibility on these marketplaces takes more than just being there. It's vital to understand consumer behavior and leverage advanced tools to stand out in an environment saturated with options.

A promising future for digital commerce

The success of these brands shows the potential of cross-border e-commerce to transform the region's business dynamics. Through a strategic approach combined with innovative tools, cross-border e-commerce is positioning Latin American brands as relevant players in global trade, opening the door to sustained and diversified growth.

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