From Patagonia to the world: Divina Terra's smoked honey wins over the US market with LAP Global
From the heart of Panguipulli, Chilean small business Divina Terra is bringing the authentic flavor of its iconic Patagonia Norte smoked honey to thousands of homes in the United States. This Chilean company, which makes artisanal food products that are naturally smoked (with no chemicals or additives), has found a window to the world on Amazon, establishing itself as a benchmark for quality and authenticity in the competitive North American market.
“In the United States there's a great love for honey, even more than in Chile. Being present in this market has been transformative for us, allowing us to expand our reach and grow our sales significantly,” says Iris Vivallo, founder and CEO of Divina Terra.
Based in the Los Ríos region, Divina Terra offers honey, cheeses and meats, and stands out for reviving traditional smoking processes using fine woods such as oak and cherry. The company also works closely with local producers and farmers, championing ancestral know-how while innovating in food.
The challenging road to going international
But getting here hasn't been easy. With the support of LAP Global, Divina Terra overcame the challenges that come with cross-border e-commerce. From understanding the complexities of US market regulations to optimizing shipping logistics and marketing strategies on Amazon, the journey has been full of lessons. “LAP Global has given us essential tools to navigate this challenging but exciting internationalization process,” Iris Vivallo notes.
For Felipe Reyes, co-founder of LAP Global, Divina Terra's story is a perfect example of the potential of cross-border e-commerce: “It makes us very proud to see a company from Panguipulli take a product as authentic as its smoked honey to a global market. This shows that with the right support, Chilean small businesses can excel and carry our identity across new borders.”
An impact beyond sales
It's worth noting that this impact goes beyond one company's growth. As Felipe Reyes explains, “cross-border e-commerce allows Chilean small businesses not only to export, but also to build a sustainable, competitive presence on global platforms like Amazon.” And that's exactly what LAP Global aims to do: help Latin American brands cross borders by removing the logistical and technical barriers that once seemed insurmountable.
The smoky flavor of Patagonian honey is already making history, just like Patagonia and its cultural roots, and with LAP Global's support, this is only the beginning of a journey that promises to take Chilean talent ever further.
